Three-time founding sales hire. Nine years closing SMB and mid-market SaaS, and the same nine years building the CRM architecture, forecasting models and automation underneath the number.
Give me the product, an ICP hypothesis and an empty CRM. At Consio I generated $200K ARR in six months from a standing start. At respond.io I was the first AE, hit 140–200% of monthly quota, and wrote the playbook the next nine reps ran on.
The job past closing: ICP, pricing, process, CRM architecture and the automation layer underneath. I built respond.io's first repeatable motion on top of an existing product-led base and moved the company off founder-led selling entirely.
Hired and scaled 9 AEs, 9 SDRs and 2 partnership managers. Grew sales' contribution to company revenue by 600% in under 12 months while holding 35%+ win rates and sales cycles under 45 days.
The common thread is building the thing before it exists. Every role I've taken since 2021 has been a first or a founding seat: no playbook, no CRM, no benchmark to hit. Most sellers stop at the quota. I keep going until the motion runs without me.
Every founding seat I've taken came with the same problem: the pipeline was real but nothing underneath it was. These are the systems I built to fix that, and what they returned.
An early-stage AI phone platform for ecommerce brands. One in ten handraisers from the cold email campaign converted into a booked meeting, HubSpot went stale because nobody had time to update it, and product feedback disappeared into call recordings nobody re-listened to. Every hour spent on admin was an hour not spent in discovery.
10+ hours a week returned across sales, CS, partnerships and onboarding. Handraiser-to-meeting conversion went from 10% to 50%: half of everyone who replied with interest ended up on a call. $200K ARR closed in the first six months while the system ran underneath.
A Series A conversational platform growing on free trials, with the founder still closing most of the revenue. Trial users were signalling intent every day and nobody was reading it. There was no forecast worth the name, no defined process, and no way to coach reps at the point where deals were actually being lost.
Scaled to $3M+ ARR with 35%+ win rates and sales cycles under 45 days. Sales' contribution to company revenue grew 600% in under 12 months. I also served as primary solution architect and fractional RevOps manager through the same period.
A solution provider building custom grant management systems for NGOs and charities. Deals came through partner referrals and co-sell arrangements, but there was no system recording which partner produced what, no pipeline visibility, and no basis for forecasting a quarter.
$200K+ USD generated through partnership-driven new business, with the pipeline visible and forecastable for the first time.
If you're hiring a first seller, a founding GTM lead, or someone to build the system and then run the team on it, I'd like to hear about it.